About Me
"I help businesses streamline operations so they can scale faster without chaos and revenue leakages."

In the rush of day-to-day operations, it’s easy for businesses to overlook inefficiencies, revenue leakages, or processes that aren’t scaling well. That’s where I step in.

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With experience at Uber, where I helped optimise operations across major markets and worked on strategic projects involving McDonald’s UK, and currently at Just Eat, I bring a proven track record of saving time, cutting costs, and building smarter systems that drive growth.

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I’ve led initiatives that:

• Saved millions in operational inefficiencies

• Improved dispatch logic and delivery efficiency across multiple UK cities

• Built performance dashboards used by senior leadership

• Designed better workflows and tooling to support large-scale teams

 

Outside of big tech, I also founded and successfully sold a direct-to-consumer clothing brand. Running every part of the business - product development, fulfilment, marketing, and ops - I learned how to move fast, optimise lean processes, and build scalable systems from the ground up. That hands-on experience helps me relate to founders and operators on a practical level, not just strategic.

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Now, I work directly with businesses like yours - offering:

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• Consultancy calls to help you spot quick wins and plan improvements

• Project-based support, from building or refining processes to analysing data and identifying hidden cost centres

• A focus on action, not just advice - so your business becomes more efficient, profitable, and scalable.

 

Whether you’re a founder, operator, or team leader, I’ll help you stop wasting time and money - and start running leaner, faster, and better.